Most advertisers still aren't exploiting Facebook data to its full potential, and the social media behemoth wants to change that with intensive training courses, according to a report in Bloomberg, … Read the whole story
From location-based ad targeting to programmatic partnerships, Foursquare has recently been busy bulking up its ad operations. Taking a break to focus on user … Read the whole story
Yesterday Google introduced a new site called 'News Lab'. Consequently, Google's Wikipedia engagement increased by 707%, and recorded almost 100,000 more page views than … Read the whole story
Ihave my eye on the Bocce set and pogo stick. Skittles launched a campaign that rewards fans of the brand who have a large … Read the whole story
The University of Law (ULaw) and its digital creative agency Nonsense are launching #LiveProspectus, a social media-curated prospectus to recruit new undergrads, created by … Read the whole story
As new styles of news aggregation, curation and personalization emerge, publishers and advertisers will need to explore how branded content and ads perform in … Read the whole story
I believe advertising has missed the greatest gift we've ever been given: the smartphone. For years it's been my belief that as the time … Read the whole story