The Social Graf
by Erik Sass, Staff Writer
In addition to making every photo look all artsy and brooding - look, it's a refrigerator, and it's depressed! - digital photo filters actually boost social media engagement, attracting more … Read the whole story
by Gavin O'Malley
No mere side act, Facebook is extremely bullish about Messenger and its potential as a standalone consumer service. The social giant is no longer … Read the whole story
by Gavin O'Malley
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story
by Erik Sass
Eight out of the top 10 brands tracked a positive increase in engagement yesterday. Lego remained at the top of the leaderboard, recording almost … Read the whole story
by Tanya Gazdik
"Through the Mars Petcare transition, Iams has maintained its heritage and dedication to being a key component to helping enhance dogs' health at every … Read the whole story
by Karlene Lukovitz
There are three 15-second ads with narration by the same "mom" voice (a shot from one called "Perfect Moment" is shown herein). All of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+'s influence on search engine optimization across its engine and network of sites and partners will continue to impact content rankings. A content discovery … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according … Read the whole story
COMMENTARY
by Michael Parent
This month, Uber rolled out a free iOS game called UberDrive, which is designed to help Uber drivers navigate San Francisco. This is a … Read the whole story
COMMENTARY
by Alex Algard
Why your mobile phone number will replace your Social Security number as the gold standard of digital identity. Read the whole story