The Social Graf
In addition to making every photo look all artsy and brooding - look, it's a refrigerator, and it's depressed! - digital photo filters actually boost social media engagement, attracting more … Read the whole story
No mere side act, Facebook is extremely bullish about Messenger and its potential as a standalone consumer service. The social giant is no longer … Read the whole story
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story
Eight out of the top 10 brands tracked a positive increase in engagement yesterday. Lego remained at the top of the leaderboard, recording almost … Read the whole story
"Through the Mars Petcare transition, Iams has maintained its heritage and dedication to being a key component to helping enhance dogs' health at every … Read the whole story
There are three 15-second ads with narration by the same "mom" voice (a shot from one called "Perfect Moment" is shown herein). All of … Read the whole story
COMMENTARYGoogle+'s influence on search engine optimization across its engine and network of sites and partners will continue to impact content rankings. A content discovery … Read the whole story
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Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according … Read the whole story
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This month, Uber rolled out a free iOS game called UberDrive, which is designed to help Uber drivers navigate San Francisco. This is a … Read the whole story
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Why your mobile phone number will replace your Social Security number as the gold standard of digital identity. Read the whole story
