The Social Graf
by Erik Sass, Staff Writer
Facebook's Atlas system for targeting and measuring advertising has been live in its current from since September 2014, and there's a lot of anecdotal evidence about its capabilities, but this … Read the whole story
by Gavin O'Malley
Despite deep assurances from vendors, sentiment analysis remains a highly imperfect practice. That's according to new research from Forrester, which explores the popular use … Read the whole story
by Gavin O'Malley
Facebook admires Yahoo's security system -- so much so that the social giant just poached Alex Stamos, Yahoo's chief information security officer. The appointment … Read the whole story
by Erik Sass
Louis Vuitton secured a spot on the leaderboard with the promotion of their men's 2016 spring fashion show. The brand's Instagram engagement score ranked … Read the whole story
by Tanya Gazdik
Chase Bank came out on top in a recent analysis by NetBase of brand conversations across social media platforms. The social media analytics provider … Read the whole story
COMMENTARY
by Brian Shin, Op-Ed Contributor
Mother's Day advertising campaigns typically garner significant levels of interest. This May, nine brands launched their Mother's Day campaigns only to have audience attentions … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It appears we're finally about to enter the hoverboard era. Did you see this thing yesterday? Lexus, of all manufacturers, claims that it has … Read the whole story