The Social Graf
Facebook's Atlas system for targeting and measuring advertising has been live in its current from since September 2014, and there's a lot of anecdotal evidence about its capabilities, but this … Read the whole story
Despite deep assurances from vendors, sentiment analysis remains a highly imperfect practice. That's according to new research from Forrester, which explores the popular use … Read the whole story
Facebook admires Yahoo's security system -- so much so that the social giant just poached Alex Stamos, Yahoo's chief information security officer. The appointment … Read the whole story
Louis Vuitton secured a spot on the leaderboard with the promotion of their men's 2016 spring fashion show. The brand's Instagram engagement score ranked … Read the whole story
Chase Bank came out on top in a recent analysis by NetBase of brand conversations across social media platforms. The social media analytics provider … Read the whole story
- COMMENTARY
Mother's Day advertising campaigns typically garner significant levels of interest. This May, nine brands launched their Mother's Day campaigns only to have audience attentions … Read the whole story
- COMMENTARY
It appears we're finally about to enter the hoverboard era. Did you see this thing yesterday? Lexus, of all manufacturers, claims that it has … Read the whole story
