The Social Graf
by Erik Sass, Staff Writer
Growing numbers of Americans are getting news from social media, but most of them don't think social media is a valuable source of news, according to a new survey from … Read the whole story
by Erik Sass
Geico secured the top spot on the leaderboard thanks to a 421% increase in engagement. Almost 2.5 million viewers flocked to the brand's latest … Read the whole story
by Karl Greenberg
The brand will also host several grassroots events to educate consumers on proper bra fit, use, and care, per the statement. Social media aspects … Read the whole story
by Laurie Sullivan
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
by Tanya Gazdik
Aldi is launching an online video series in collaboration with comedian Ben Bailey. The videos show real shoppers being put on the spot and … Read the whole story

COMMENTARY
by Graeme Hutton, Op-Ed Contributor
At the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave … Read the whole story
COMMENTARY
by Arthur Chin, Op-Ed Contributor
For marketers, social media constantly offers up new ways to engage with target audiences, but it's important to distinguish investment-worthy innovations from flash in … Read the whole story