The Social Graf
by Erik Sass, Staff Writer
Small and medium-sized business owners are eager to use social media for marketing targeting their local customer bases, but still face substantial obstacles in terms of expertise and resources. Last … Read the whole story
by Erik Sass
Always remained in the top 10 as their Like a Girl campaign continued to prove successful on social media. Their "Unstoppable" YouTube video is … Read the whole story
by Steve McClellan
The global agreement will help GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Xaxis and other GroupM specialists optimize client campaigns using real-time consumer data … Read the whole story
by Sarah Mahoney
The campaign, created by Arnold, starts later this month with print ads running in trade and weekly consumer publications. And it's releasing digital snippets … Read the whole story
by Joe Mandese
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
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by Thom Forbes
A&P - which as The Great Atlantic & Pacific Tea Company was the Walmart of its day to mom and pop dry grocers, butchers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A pair of new branded apps from Disney remind us that even in an age of user-generated media, we still can use a little … Read the whole story