The Social Graf
Small and medium-sized business owners are eager to use social media for marketing targeting their local customer bases, but still face substantial obstacles in terms of expertise and resources. Last … Read the whole story
Always remained in the top 10 as their Like a Girl campaign continued to prove successful on social media. Their "Unstoppable" YouTube video is … Read the whole story
The global agreement will help GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Xaxis and other GroupM specialists optimize client campaigns using real-time consumer data … Read the whole story
The campaign, created by Arnold, starts later this month with print ads running in trade and weekly consumer publications. And it's releasing digital snippets … Read the whole story
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
A&P - which as The Great Atlantic & Pacific Tea Company was the Walmart of its day to mom and pop dry grocers, butchers … Read the whole story
COMMENTARYA pair of new branded apps from Disney remind us that even in an age of user-generated media, we still can use a little … Read the whole story
