The Social Graf
by Erik Sass, Staff Writer
Few things go together quite as well as professional sports and social media, and that's even more true with the advent of branded emojis that allow fans to show their … Read the whole story
by Gavin O'Malley
By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story
by Gavin O'Malley
Along with its cool lone-wolf cachet, Meerkat now has another edge on rival Periscope: GoPro. Select owners of the portable cameras can now stream … Read the whole story
by Erik Sass
Red Bull secured a place on the leaderboard after an active day on social media. The brand's engagement was supported by posts surrounding the … Read the whole story
by Sarah Mahoney
Summer may be the sleeper season for footwear sales, but that isn't slowing major sneaker brands down, with Skechers, Adidas and Converse all piling … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro is already putting the $30 million it raised just two months ago to work. The company on Thursday announced … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the … Read the whole story