The Social Graf
by Erik Sass, Staff Writer
If you ever feel like you really need to boil yourself down to some basic attributes so people can form judgments about you more easily, Facebook has a new feature … Read the whole story
by Gavin O'Malley
Demonstrating its strong leadership and willingness to adapt, mobile advertising revenue has come to represent about 76% of Facebook's total ad revenue. Worldwide, Facebook's … Read the whole story
by Erik Sass
HBO secured a spot on the leaderboard after releasing the trailer for upcoming documentary "Ferrell Takes The Field." The documentary airs Saturday, September 12 … Read the whole story
by Laurie Sullivan
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
by Sarah Mahoney
With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all … Read the whole story
-
by Richard Whitman, Columnist
A Cowen and Company research report found that 58.7% of people polled don't find Twitter ads relevant to their needs. Read the whole story
COMMENTARY
by Alexis DeVilling, Op-Ed Contributor
According to a 2014 survey, 70% of people who come from affluent households (total annual income >$200,000) own a smartphone. ExactTarget research indicates that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and … Read the whole story