The Social Graf
by Erik Sass, Staff Writer
The New York Times has an interesting article this morning about marketing with social media influencers becoming more difficult, in part because the influencers, concerned about their authenticity
and credibility, … Read the whole story
by Gavin O'Malley
Trying to get a leg-up on other social-media management platforms, Falcon Social has partnered with DataSift -- a data collection company with close ties … Read the whole story
by Gavin O'Malley
Snapchat reportedly expects to take in $50 million in revenue this year, and upwards of $200 million next year. Its user base could be … Read the whole story
by Erik Sass
Yesterday NFL and Victoria's Secret battled for top spot on Instagram. Both brands collected over 500,000 Instagram engagements, however activity surrounding NFL's 'Back to … Read the whole story
by Laurie Sullivan
Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements … Read the whole story
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by Richard Whitman, Columnist
For years now, hundreds of articles have been written about the death of the traditional ad agency. Read the whole story
COMMENTARY
by Gary Leopold, Columnist
People travel for love. And love has always been an emotion our industry has done a great job of capitalizing on. But like many … Read the whole story