The Social Graf
by Erik Sass, Staff Writer
After a limited test period, Twitter is preparing to roll out its new "Buy" buttons, first introduced in September, more widely through a partnership with Shopify and other e-commerce platforms. Read the whole story
by Gavin O'Malley
For better or worse, Jon Stewart's departure from "The Daily Show" is generating a load of buzz for his favorite fast-food target, Arby's. After … Read the whole story
by Erik Sass
Victoria's Secret secured a spot on the leaderboard tracking a 8% increase in digital engagement. New Angel Elsa Hosk took over the brand's Instagram … Read the whole story
by Karlene Lukovitz
In addition to an email promotion, Boston Market is featuring the campaign on its site's landing page, employing five blogger ambassadors, and launching an … Read the whole story
by Sarah Mahoney
"These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopper and retail strategy at GfK, "and less than half -- about 45% … Read the whole story
by Karlene Lukovitz
The brand makeover includes new packaging, marketing initiatives and a new product line, Juicy Juice Splashers, with four flavors that come in pouches. Read the whole story
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by Richard Whitman, Columnist
You may have noticed a lot of activity surrounding the #ILookLikeAnEngineer hashtag over the last few days. It was created by OneLogin Platform Engineer … Read the whole story
COMMENTARY
by Bryce Johnson, Op-Ed Contributor
Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in … Read the whole story