The Social Graf
by Erik Sass, Staff Writer
Email marketing platform Epsilon is bringing social media data to email targeting through a partnership with Lithium's Klout, which measures social media users' online influence, the companies
announced this week. … Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
by Erik Sass
Adidas' Create Your Own Game YouTube video has collected over 13.5 million views since August 6th. A 38% increase in the brand's digital engagement … Read the whole story
by Tanya Gazdik
Chinet brand is encouraging consumers to get back to what being "social" really means with its #BeSocial campaign which aims to reignite the lost … Read the whole story
by Laurie Sullivan
Could a redesign of the Google Hangouts app for Android give the platform a boost in use from brands? The latest version, available in … Read the whole story
by Tyler Loechner
OneSpot, a content marketing platform, recently announced it has partnered with four leading brands in the CPG and food industries, including Mondelez International's Honey … Read the whole story
by Wayne Friedman
CBS' Nina Tassler says content generation is still at the center of its operations -- and despite lower traditional TV ratings, monetizing of their … Read the whole story
COMMENTARY
by Alexis DeVilling, Op-Ed Contributor
According to a 2014 survey, 70% of people who come from affluent households (total annual income >$200,000) own a smartphone. ExactTarget research indicates that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The numbers around ad blocking are massive and scary for the industry, but as the world goes increasingly mobile on small screens ill-suited to … Read the whole story