The Social Graf
by Erik Sass, Staff Writer
Viacom Media had launched a new division within Viacom Ad Sales focused on social media partnerships, products, and services, the media giant announced Wednesday. The new division, called Velocity
Product … Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
by Erik Sass
Adidas' Create Your Own Game YouTube video has collected over 13.5 million views since August 6th. A 38% increase in the brand's digital engagement … Read the whole story
by Erik Sass
A teaser trailer for upcoming HBO original series Westworld sparked the interest of viewers. The YouTube tease has collected over 1.3 million views resulting … Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Word is that Facebook is working on a new standalone app that will blast breaking news alerts provided by partner publishers. Business Insider -- … Read the whole story
COMMENTARY
by Alexis DeVilling, Op-Ed Contributor
According to a 2014 survey, 70% of people who come from affluent households (total annual income >$200,000) own a smartphone. ExactTarget research indicates that … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers often miss an opportunity to both plan and strengthen their social strategy by analyzing the necessary components of social media. Read the whole story