The Social Graf
Social media spending is set to continue growing at a fast clip, according to a new quarterly survey of advertising and media agencies conducted by STRATA, a provider of media … Read the whole story
Nintendo secured a spot on the leaderboard thanks to the promotion of 'Super Mario Maker for Wii U'. The brand's digital engagement increased by … Read the whole story
Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media … Read the whole story
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The next U.S. presidential election may be over a year away, but the race to select party candidates is on. On the left, Hillary … Read the whole story
COMMENTARYIn another example of how queries on a search engine identify trends, Google search volume for the term "social collaboration" has grown globally by … Read the whole story
- COMMENTARY
Suddenly awash in connected gadgets, our culture is struggling mightily to establish acceptable mobile-computing customs. Distracted driving is thriving, and costing thousands of lives … Read the whole story
- COMMENTARY
According to new data from the American Customer Satisfaction Index (ACSI), customers are more satisfied with e-business, as social media hits its stride. Only … Read the whole story
