The Social Graf
With ad dollars flooding into social media and everyone obsessed with social media "influencers," the next step may be actually rewarding people who get other people in their social networks … Read the whole story
Vine plans to sound a lot sweeter with several new music-editing tools. A new Snap to Beat feature will help users create perfect loops … Read the whole story
Carls Jr recorded their third appearance on the leaderboard with a 130% increase in digital engagement. The brand's recent commercial, featuring UFC star Ronda … Read the whole story
Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that … Read the whole story
- COMMENTARY
Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For … Read the whole story
- COMMENTARY
Leading brands conceive of, and create, brand experiences that seem all too discrete; too specific to their media environments and platforms, and less-aligned to … Read the whole story
