The Social Graf
by Erik Sass, Staff Writer
Facebook is looking to secure its domination of mobile advertising with a slick new format that allows users to interact with several layers of advertiser content without leaving Facebook's app, … Read the whole story
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by Gavin O'Malley
From Twitter handles on TV to hashtags in print, the influence of social media spans far beyond its official boarders. New research says when … Read the whole story
by Erik Sass
Beats by Dr. Dre topped the Labor Day leaderboard thanks to their latest commercial featuring tennis star, Serena Williams. The brand's digital engagement increased … Read the whole story
by Karlene Lukovitz
The campaign encourages Latino fans to use #OrgullosoDeSer and #[InsertLastName] to post special family moments and their own reasons for being proud to be … Read the whole story
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by Amy Corr
Socialbakers named Robert Lang as CEO. Read the whole story
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by Amy Corr
We Are Social hired Rob FitzGerald to lead its U.S. business as president. He joins the agency from Big Fuel, where he served as president. Read the whole story
COMMENTARY
by Matt Johnson, Op-Ed Contributor
Influencers can deliver more than a recognizable face and personality. They have the potential for qualified reach, authenticity, participation, and creative efficiencies - all … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Sprout Social Index, most brands ignore 7 in 8 messages on social media. That's 7 in 8 social messages to brands … Read the whole story