The Social Graf
by Erik Sass, Staff Writer
Since its launch in 2012, Tinder has quickly become the most popular way for people to meet new people based on their shared interest in having sex. But the app's … Read the whole story
by Gavin O'Malley
By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues. Although Google is expected to remain … Read the whole story
by Erik Sass
Netflix held onto a spot on the leaderboard thanks to sustained engagement surrounding the trailer for 'Beasts of No Nation'. The Netflix original film … Read the whole story
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by P.J. Bednarski
Verizon today began the soft launch of its "mobile-first social entertainment platform," called Go90 that offers content from several cable and online sources to … Read the whole story
by Karl Greenberg
With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app … Read the whole story
by Larissa Faw
Over the next several months, the agency will add a number of new tools-developed by Mindshare Labs-to its real-time marketing system The Loop. First … Read the whole story
by Aaron Baar
"As we talked to athletes, one of the things we were able to go on was that through the ups and downs and highs … Read the whole story
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by Amy Corr
Socialbakers named Robert Lang as CEO. Read the whole story
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by Amy Corr
We Are Social hired Rob FitzGerald to lead its U.S. business as president. He joins the agency from Big Fuel, where he served as president. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Taking a big leap forward, this week Instagram is finally offering some sophisticated targeting capabilities to advertisers, as well as expanding its ad program … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Maybe it's time to withhold the goodies from consumers who try to get something for nothing. Recent research suggests that users are not aware … Read the whole story
COMMENTARY
by Jenn Deering Davis, Op-Ed Contributor
Once upon a time, fall meant an end to a long slog of summer reruns and the arrival of all-new Must See TV. While … Read the whole story