The Social Graf
by Erik Sass, Staff Writer
While LinkedIn has more or less cornered the professional social networking market, new entrants are targeting niche sectors of the business world. One Boston-based startup, Alignable, launched a
social network … Read the whole story
by Gavin O'Malley
Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story
by Erik Sass
Honda drove onto the leaderboard thanks to their creative "Paper" YouTube video capturing the attention of almost 2 million viewers. The brand's digital engagement … Read the whole story
by Karl Greenberg
Jon Budd, Hyundai Motor America's senior group manager of new media, tells Marketing Daily that the platform reflects a focus at the agency on … Read the whole story
by Karlene Lukovitz
The Mars brand is replacing the logo on many of its bars with 21 adjectives and nouns that it calls symptoms of hunger. Examples … Read the whole story
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by Amy Corr
Dogs really bring out the best in people. Check out "The Walk," an online ad for Pedigree. The black-and-white video begins with an older … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Congratulations are in order for Instagram, which has officially surpassed 400 million users, and is rapidly on its way to half a billion. And, … Read the whole story