The Social Graf
by Erik Sass, Staff Writer
Facebook is rolling out a new feature called "Reactions," which allows users to add one of six emojis to their "Likes" to convey a bit more meaning than a simple … Read the whole story
by Erik Sass
Apple secured a spot on the leaderboard thanks to the promotion of the Apple Watch. The brand recorded a 144% increase in digital engagement. Read the whole story
by Gavin O'Malley
After what it's calling a successful trial run, Facebook is rolling out lead-generation-based mobile ads to all interested parties. From newsletters to price quotes, … Read the whole story
by Karl Greenberg
Stuart Redsun, Columbia Sportswear Company's chief marketing officer, tells "Marketing Daily" that the campaign, via Portland, Ore.-based North, fixes a years-long gap in Columbia … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Forget the ad-blocking doom and gloom for a moment -- digital display is up 27.5% so far in 2015 and it's mostly due to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Take that, Facebook! Trying to one-up the social giant and its Instant Articles initiative, Google is officially unveiling "Accelerated Mobile Pages." Read the whole story