The Social Graf
by Erik Sass, Staff Writer
If there is one thing I've learned over the years, it's when you have a person going up against a 8,000-ton train, the train always wins. Union Pacific Railroad is … Read the whole story
by Gavin O'Malley
Confirming a week of rumors, Twitter on Tuesday announced plans to cut up to 8% of its workforce, or as many as 336 staffers. … Read the whole story
by Erik Sass
Louis Vuitton secured a spot on the leaderboard this week with a 32% uptick in digital engagement thanks to the promotion of the brand's … Read the whole story
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by Amy Corr
Grab a tissue. Ads for cereal and gum will make you cry. Let's launch! Read the whole story
by Jess Nelson
Springbot, an ecommerce marketing platform, announced a new product update that allows for social selling on Instagram. Springbot users can now create storefronts on … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In my book, Snapchat's failures are more impressive than its successes. They show a maturity and a degree of willingness to change course that … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
On Monday, Twitter suspended accounts operated by Gawker's Deadspin and Vox Media's SBNation after the NFL and other sports organizations complained about copyright infringement. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Four in five marketers are going to spend more on social content, but nearly half can't measure its ROI. A recipe for disaster? Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Social may soon get "reaction" emojis -- let's hope they are a route to better metrics and not the metric themselves. Read the whole story