Facebook scores highest in advertising effectiveness among the leading social media platforms, according to a survey of brand and agency executives from 29 big companies conducted by eMarketer. Read the whole story
MTV earned a spot on the leaderboard, recording the highest Facebook engagement out of the top 10 brands. MTV started the week by collecting … Read the whole story
Millennials might be more inclined to subscribe to pay television services if their current (or potential) providers were to make a more concerted effort … Read the whole story
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Digital media posted a major gain of … Read the whole story
Location data is extremely valuable for mobile marketers -- but half the battle seems to be convincing users that it's OK to share their … Read the whole story
Intent drives search campaigns, and emotional connections drive intent. For the past year I have been writing about how emotions will become the next … Read the whole story