The Social Graf
by Erik Sass, Staff Writer
The battle between Twitter and Facebook for control of how people create and consume content around current events is heating up. This week online publishers are getting access to many … Read the whole story
by Erik Sass
Wendy's 'Four for Four' promo boosted the brand onto the leaderboard. Wendy's digital engagement increased by an impressive 3,226%. Read the whole story
by Gavin O'Malley
Polls are coming to Twitter, the social giant announced on Wednesday. Marketers, professional posters and regular folks can survey their followers on any subject … Read the whole story
by Ben Frederick
Twitter announced a new set of application programming interfaces (APIs) it's calling "Gnip Insights APIs" at its Twitter Flight conference for developers today. NetBase, … Read the whole story
-
by Amy Corr
Curiosity Advertising was named social media agency of record for Roto-Rooter Plumbing & Drain Services. The agency is charged with building a strong social … Read the whole story
by Wayne Friedman
TV networks are increasing the use of social media to supplement their program tune-in marketing. In 2016 and 2017, social media platforms will rise … Read the whole story
by Karlene Lukovitz
Cheetos is promoting its seasonal Bag of Bones snacks and Trick-or-Treat Packs by playing off the mischievous brand identity built around the tricks of … Read the whole story
by Laurie Sullivan
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
To the chagrin of its rivals -- and any publisher trying to preserve a direct connection with readers -- Facebook just expanded the reach … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
Twitter needs to get some wheels spinning, and fast. The same day that Jack Dorsey made his first big appearance as CEO at Twitter's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
This summer, Twitter stirred controversy by making it easier for politicians to bury their ill-advised tweets. Read the whole story