The Social Graf
by Erik Sass, Staff Writer
Twitter has announced a partnership with CBS News to provide data on audience reactions and allow viewers to ask questions in real-time during the upcoming Democratic debate scheduled for November … Read the whole story
by Erik Sass
Revlon made an appearance on the leaderboard for the first time since November 2014. Revlon's 'Love Test' campaign was the driving factor behind the … Read the whole story
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by Amy Corr
Narrative_, a New York-based agency founded by Russell Simmons, and Tricia Clarke-Stone, was named digital and social media agency of record for JCPenney. The … Read the whole story
by Gavin O'Malley
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
You can shower people with ads, use their data for all sorts of secretive purposes, and split their service into a bunch of different … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
So you're ready to start advertising on Instagram? Great. Where do you start? This is new territory for everyone, including display advertising veterans. Here's … Read the whole story
COMMENTARY
by Jan Rezab, Op-Ed Contributor
Creating a digital marketing campaign isn't a simple task. Especially for travel brands, who tend to be competing with a number of other similar … Read the whole story