The Social Graf
by Erik Sass, Staff Writer
IBM is making social media analytics more broadly accessible through a new collaboration with Twitter, which will make social insights drawn from the microblogging service available via its new data … Read the whole story
by Erik Sass
Apple climbed the leaderboard thanks to the promotion of the new features on the iPhone 6s. The brand recorded a 417% increase in digital … Read the whole story
by Felicia Greiff
At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. … Read the whole story
COMMENTARY
by Jan Rezab, Op-Ed Contributor
Creating a digital marketing campaign isn't a simple task. Especially for travel brands, who tend to be competing with a number of other similar … Read the whole story
COMMENTARY
by Zach Peterson, Op-Ed Contributor
It's impossible to deny that Bernie Sanders, the self-declared socialist senator from Vermont, has made a splash in the U.S. presidential race. With really … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
For Facebook, Notifications were always a brilliant way to get people to spend more time on its app without coming off as pushy or … Read the whole story