The Social Graf
by Erik Sass, Staff Writer
The theater debut for "Beasts of No Nation," which follows an African child soldier who survives a civil war and stars Idris Elba as a terrifying, charismatic commandant, was something … Read the whole story
by Erik Sass
Wal-Mart secured the top spot on the leaderboard thanks to a 157% increase in digital engagement. Wal-Mart promoted the 'Greenlight A Vet' campaign ahead … Read the whole story
by Larissa Faw
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
by Karlene Lukovitz
The video, filmed in a closed shoot, was designed to "start a conversation about valuing women's accomplishments instead of their weight on a scale," … Read the whole story
by Felicia Greiff
HyPR, a marketplace that connects brands with social influencers, raised $5 million in a round of seed funding and is set to launch the … Read the whole story
by Karlene Lukovitz
The effort offered fans around the country exclusive access to NBA Tip-Off activities and content, including behind-the-scenes access to a pre-Tip-Off concert in Oakland … Read the whole story
by Larissa Faw
Fox took some heat for a four-minute blackout during the fourth inning that was attributed to a failure of power generators. Google Fiber felt … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Social network advertising may be less than 5% of total global media spend - $25 billion out of $570 billion in 2015, per eMarketer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How to get more people to use Twitter? Supposedly some 320 million people are active monthly users. So, what are we missing here? The … Read the whole story