Facebook, which didn't even exist a little over a decade ago and makes no physical consumer product of any kind, now has the same value as General Electric. Read the whole story
In partnership with Spotify and Apple Music, Facebook is expanding its musical abilities. Now, when users share songs and full albums, their friends can … Read the whole story
Coca-Cola secured a spot on the leaderboard thanks to continued YouTube viewership. The brand tracked a 50% increase in digital engagement. Read the whole story
"We developed this campaign to be cross platform - and fully synchronized. A full suite of assets have been created in both the analog … Read the whole story
If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to … Read the whole story
In a series of tweets (see a couple here and here) directed at Droga5, the Screen Actors Guild is calling out the agency, and … Read the whole story