The Social Graf
by Erik Sass, Staff Writer
Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on
behalf of … Read the whole story
by Gavin O'Malley
Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers … Read the whole story
by Erik Sass
As the holiday season draws closer, Macy's kicked off the week earning a spot on the leaderboard. "The Wish Writer" - Macy's 2015 Christmas … Read the whole story
by Laurie Sullivan
Facebook will now allow Google's search engine to crawl some of its members' public data on the site indexing directly to the source, but … Read the whole story