With more advertisers hoping to tap into the high engagement and cachet offered by social media stars, Hearst Corp. is joining forces with video advertising technology platform Reelio to create … Read the whole story
Consumers seem to be remembering the ads they encounter on Instagram at a remarkable rate. According to fresh analysis of Nielsen Brand Effect data, … Read the whole story
The Ponysaurus Brewing Company is measuring the holiday spirit with a device that keeps track of tweets in the region. When the sentiment swings … Read the whole story
So far, Facebook's app diversification strategy is working better than anyone could have predicted. Over the past year, in fact, Facebook Messenger grew faster … Read the whole story