The Social Graf
by Erik Sass, Staff Writer
With more advertisers hoping to tap into the high engagement and cachet offered by social media stars, Hearst Corp. is joining forces with video advertising technology platform Reelio to create … Read the whole story
by Gavin O'Malley
Consumers seem to be remembering the ads they encounter on Instagram at a remarkable rate. According to fresh analysis of Nielsen Brand Effect data, … Read the whole story
by Larissa Faw
The Ponysaurus Brewing Company is measuring the holiday spirit with a device that keeps track of tweets in the region. When the sentiment swings … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
So far, Facebook's app diversification strategy is working better than anyone could have predicted. Over the past year, in fact, Facebook Messenger grew faster … Read the whole story