The Social Graf
by Erik Sass, Staff Writer
Social media analytics outfit ListenFirst is adding Pinterest to its social engagement measurement service for brands, allowing marketers to see how they (and their competitors) are performing. Read the whole story
by Erik Sass
NFL continued to prove popular on social media thanks to the promotion of Monday Night Football and a recap of the weekend's action. The … Read the whole story
by Larissa Faw
The Ponysaurus Brewing Company is measuring the holiday spirit with a device that keeps track of tweets in the region. When the sentiment swings … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Excitement and urgency. How do you create that today, when just about everything digital screams "exciting and urgent" but isn't because, just like TV, … Read the whole story