The Social Graf
by Erik Sass, Staff Writer
Volkswagen has adopted a largely defensive stance on social media, dramatically scaling back its attempts to engage consumers and instead using its social platforms as mostly passive news channels to … Read the whole story
by Erik Sass
Victoria's Secret earned a place on the leaderboard thanks to the brand's activity on Instagram. Victoria's Secret's Instagram engagement score of 1.1 million was … Read the whole story
by Ben Frederick
Since Facebook removed the chat functionality from its main app in spring 2014, Facebook Messenger has been growing fast. The app saw a 31% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taking chances might not always be a marketer's first choice when laying out a strategy for a holiday campaign. Some want to play it … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Millennial females are a generation of women more educated than their male counterparts, beginning to even out the wage gap, and bringing a different … Read the whole story