The Social Graf
by Erik Sass, Staff Writer
YouTube superstar PewDiePie, a 26-year-old Swede who rose to fame with videos of himself playing video games and branched out into comedic content, has unveiled a new talent network, Revelmode, … Read the whole story
by Karlene Lukovitz
"[This] takes our interactive efforts a step further, marrying video to social media to captivate our consumer with new recipe ideas through a variety … Read the whole story
by Karl Greenberg
The campaign includes broadcast spots with the key element a Facebook vector that centers on personalized 15- to-25-second video vignettes, all customizable, based on … Read the whole story
by Larissa Faw
The agency is designing a new global ad campaign for the extreme fitness company called "We Are Tough Mudder." The creative introduces the #ItsAllBeenTraining … Read the whole story
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by Amy Corr
GKV has expanded its partnership with Medifast, a manufacturer of weight-loss products and programs. GKV was named Medifast's agency of record in late 2014, … Read the whole story
by Jess Nelson
SparkPost, a cloud-based email marketing company, on Wednesday announced that Pinterest has integrated with SparkPost Elite as its email delivery service. Read the whole story
COMMENTARY
by Michelle Brammer
Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too. Read the whole story
COMMENTARY
by Lee Vann, Columnist
As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included … Read the whole story