The Social Graf
by Erik Sass, Staff Writer
Following the rise of social media, the Super Bowl is no longer just a broadcast television event. Read the whole story
by Gavin O'Malley
The app is now processing 42 billion messages a day, including 1.6 photos and 250 million videos. For all of its growth, however, it's … Read the whole story
by Erik Sass
Hyundai rocketed to the top of the leaderboard after recording 6.7 million engagements. The release of the brand's Super Bowl commercial promoting the 2017 … Read the whole story
by Larissa Faw
Utilizing Shoe Carnival's social media platforms across Facebook, Twitter, Instagram, Pinterest and YouTube, as well as paid social media advertising, the campaign aims to … Read the whole story
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by Richard Whitman, Columnist
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story