Following the rise of social media, the Super Bowl is no longer just a broadcast television event. Read the whole story
The app is now processing 42 billion messages a day, including 1.6 photos and 250 million videos. For all of its growth, however, it's … Read the whole story
Hyundai rocketed to the top of the leaderboard after recording 6.7 million engagements. The release of the brand's Super Bowl commercial promoting the 2017 … Read the whole story
Utilizing Shoe Carnival's social media platforms across Facebook, Twitter, Instagram, Pinterest and YouTube, as well as paid social media advertising, the campaign aims to … Read the whole story
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story