The Social Graf
by Erik Sass, Staff Writer
Big brands are spending more than ever on social media marketing and advertising, but execs remain unimpressed with its impact on their companies' bottom line. Read the whole story
by Erik Sass
Microsoft's promotion of the music notation app StaffPad supported a 2,134% increase in digital engagement for the brand, capturing 1.29 million activities. As a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After decidedly mixed reviews when it debuted last year, Facebook's Instant Articles publishing platform is winning over publishers with new options that make it … Read the whole story
COMMENTARY
by Lori Bitter, Columnist
I need to talk to you about your affair. It's turned into an obsession, really, and, frankly, you are starting to look foolish. On … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Since dropping about $1 billion on Tumblr back in 2013, Yahoo has had high hopes for the social network. To get Tumblr back on … Read the whole story