Big brands are spending more than ever on social media marketing and advertising, but execs remain unimpressed with its impact on their companies' bottom line. Read the whole story
Microsoft's promotion of the music notation app StaffPad supported a 2,134% increase in digital engagement for the brand, capturing 1.29 million activities. As a … Read the whole story
After decidedly mixed reviews when it debuted last year, Facebook's Instant Articles publishing platform is winning over publishers with new options that make it … Read the whole story
I need to talk to you about your affair. It's turned into an obsession, really, and, frankly, you are starting to look foolish. On … Read the whole story
Since dropping about $1 billion on Tumblr back in 2013, Yahoo has had high hopes for the social network. To get Tumblr back on … Read the whole story