The Social Graf
by Erik Sass, Staff Writer
While the live TV audience for the Oscars hit an eight-year low on Sunday, a number of big brands still managed to score with clever ads and product integration. Read the whole story
by Erik Sass
Tide recorded a strong weekend of digital engagement, featuring on the leaderboard for the past three days. The brand's 'Stain Maker: Mudpies' commercial has … Read the whole story
by Ben Frederick
The ability to stream video through Facebook Live, the social platform's live video-streaming service, will be extended to Android phones in the U.S., the … Read the whole story
by Tobi Elkin
Pep Boys, the auto accessories and car repair services chain, finds social media -- particularly lnstagram -- helpful in boosting customer engagement. It's also … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget -- but reporting in vague communications … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In April 2014 I wrote about what I dubbed SMFPs, or Social Media Faux Pas, defined as a sudden outburst of social media sharing … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Not to be outdone by Periscope and similar apps, Facebook is going all in with its video-streaming feature, Live. The social giant only began … Read the whole story