The Social Graf
Social media analytics outfit Crimson Hexagon has raised $20 million in additional equity funding in a new round of investment led by Sageview Capital. Read the whole story
Victoria's Secret were one of only two brands in the top 10 to track an increase in engagement. The promotion of the Victoria's Secret … Read the whole story
A new study from the Council of Fashion Designers of America, conducted with the Boston Consulting Group, shows that fashion brands are eager for … Read the whole story
COMMENTARYExperts said the use of content would explode this year in ways not seen in the past. I'm not sure they imagined the ability … Read the whole story
- COMMENTARY
Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system … Read the whole story
- COMMENTARY
What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from … Read the whole story
