The Social Graf
by Erik Sass, Staff Writer
"Straight Outta Compton" was one of last year's biggest surprise hits, and a big part of this success was due to a Facebook marketing campaign that targeted different audience segments, … Read the whole story
by Sarah Mahoney
It's not so much about selling shoes right away. While March Madness represents the "fifth most important selling period for basketball shoes," says NPD … Read the whole story
by Karlene Lukovitz
The concept is a humorous way to promote Jack in the Box's current offer of two breakfast croissants for $4. Tagline: "Even if you … Read the whole story
by Larissa Faw
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Here are three words in response to the fear-mongers in the media predicting that Facebook Messenger and WhatsApp will soon be crawling with unwelcome … Read the whole story
COMMENTARY
by Susan Frech, Columnist
There's no denying the paradigm shift that social media has delivered to marketers. It delivers word-of-mouth marketing at scale. While our love affair - … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Lots of technology is employed simply because it can be, not because it makes sense. As an example, consider "Live From E," which is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers have long known strongly emotional shows mean good response and recall for their TV ads. Twitter says syncing a Twitter ad with a … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Twitter's 10 years old, and it remains one of the most compelling platforms for real-time marketing. Read the whole story