"Straight Outta Compton" was one of last year's biggest surprise hits, and a big part of this success was due to a Facebook marketing campaign that targeted different audience segments, … Read the whole story
It's not so much about selling shoes right away. While March Madness represents the "fifth most important selling period for basketball shoes," says NPD … Read the whole story
The concept is a humorous way to promote Jack in the Box's current offer of two breakfast croissants for $4. Tagline: "Even if you … Read the whole story
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe … Read the whole story
Here are three words in response to the fear-mongers in the media predicting that Facebook Messenger and WhatsApp will soon be crawling with unwelcome … Read the whole story
There's no denying the paradigm shift that social media has delivered to marketers. It delivers word-of-mouth marketing at scale. While our love affair - … Read the whole story
Lots of technology is employed simply because it can be, not because it makes sense. As an example, consider "Live From E," which is … Read the whole story
Marketers have long known strongly emotional shows mean good response and recall for their TV ads. Twitter says syncing a Twitter ad with a … Read the whole story
Twitter's 10 years old, and it remains one of the most compelling platforms for real-time marketing. Read the whole story