The Social Graf
by Erik Sass, Staff Writer
Among the new products and features unveiled at Facebook's F8 conference, the social network bowed new initiatives intended to make it even easier for publishers to distribute content on its … Read the whole story
by Gavin O'Malley
Facebook is encouraging partners to reimage their consumer-facing business in terms of bots. A number of business partners are already showing off their new … Read the whole story
by Erik Sass
Victoria's Secret's recent promotion of bralettes supported a 76% increase in engagement. Victoria's Secret recorded 1.8 million Instagram post likes and added another 55,000 … Read the whole story
by Felicia Greiff
At Facebook's annual F8 developer conference in San Francisco, the social media company announced that bots are coming to Facebook Messenger. Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Brands have moved past the first wave of multiscreen marketing, which simply meant running your 30-second spots during other online video content based on … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you remember when digital budgets were considered "innovative"? It wasn't too long ago that the money spent in digital media was considered a … Read the whole story