The Social Graf
by Erik Sass, Staff Writer
Just over half of Americans (51%) say they get news from social media. Facebook is the most popular source, cited by 87% of social media news consumers. Read the whole story
by Erik Sass
MTV earned the No. 10 spot on the leaderboard thanks to a 21% increase in digital engagement. 103,000 Facebook post likes resulted in the … Read the whole story
by Felicia Greiff
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
by Gavin O'Malley
Entertainment and music apps experienced "explosive" revenue growth in the past year, according to the latest report from App Annie. This was largely due … Read the whole story
by Sarah Mahoney
"We simply were overwhelmed by the response and the remarkable submissions," says Rob Friedman, head of John Hancock Sponsorship and Event Marketing. "This was … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
It's time for Facebook to get personal again as users move away from sharing photos and activity updates. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Would today's news consumer prefer an accurate story that loads slowly -- or an inaccurate story that loads quickly? Well, the vast majority of … Read the whole story
COMMENTARY
by Murphy O'Brien, Op-Ed Contributor
It's more challenging for shoppers and retailers to have the conversations that build relationships. The active listening trends already revitalizing other digital and experiential … Read the whole story
COMMENTARY
by Susan Frech, Columnist
In past studies, it has been estimated that $483 billion is spent on promotional marketing. Whether it is coupons, rebates, sampling, sweepstakes or contests, … Read the whole story