The Social Graf
by Erik Sass, Staff Writer
Warner Bros. is in hot water with the FTC because of a social media influencer campaign that didn't clearly disclose that influencers were paid to promote a video game. Read the whole story
by Larissa Faw
Nonprofit The Voices and Faces Project and Kinetic Worldwide used MLB's All-Star game to introduce the "Ugly Truth" campaign in San Diego to raise … Read the whole story
by Gavin O'Malley
The social giant just reached a deal to live-stream several Bloomberg TV shows, including Bloomberg West, What'd You Miss? and With All Due Respect. … Read the whole story
COMMENTARY
by Yan Moukoury, Columnist
This summer has offered a strong rebuke to those who complain that kids and teens never leave the house to enter the great outdoors. … Read the whole story
COMMENTARY
by Jim Conti, Op-Ed Contributor
There is an entirely other side of social that most companies either don't yet know about or don't fully understand: there is value in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter is continuing its evolution from a "microblog" to a multichannel online media platform with the addition of live streaming video, and Bloomberg Media … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video advertising on Facebook is on a fast track for growth. According to a new report from ad software firm Mixpo, the use of … Read the whole story
COMMENTARY
by John Motavalli, Columnist
We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying. Read the whole story