The Social Graf
Big social media platforms like Facebook and Twitter play a bigger role in the success of online video advertising campaigns than platforms like YouTube or Vevo. Read the whole story
Old Spice, Allstate, and Geico rush into the rankings off of some good news. Nike sneaks in the bottom, pushing out some regulars and … Read the whole story
To mark National Chicken Wing Day (July 29), fast-casual chicken chain Wingstop ran what it described as the first-ever social auctions on Periscope. Read the whole story
A new study finds that 65% of marketers and agency professionals polled think social platforms are the most important partners for digital video campaigns … Read the whole story
The Washington, DC-based agency will continue to be overseen by founder Peter Corbett. JWT said the acquisition would expand its real-time marketing and online-plus-offline … Read the whole story
Tier One Partners was tapped by Collibra, a New York- and Brussels-based global data governance software vendor, to handle social media and public relations … Read the whole story
- COMMENTARY
You can't flip on a TV for more than 30 minutes without seeing some kind of Twitter integration, and it feels like practically every … Read the whole story
