The Social Graf
by Erik Sass, Staff Writer
The FTC's British counterpart is cracking down on advertisers and influencers who endorse products on social media without disclosing that they are in fact paid promotions. Read the whole story
by Erik Sass
Under Armour made an appearance on the leaderboard for the first time this month. The brand's 'It Comes From Below' campaign supported a 205% … Read the whole story
by Jess Nelson
Marketing automation company Act-On Software premiered its Advanced Social Media Module on Wednesday, a new social engagement analytics platform that helps marketers tie social … Read the whole story
by Gavin O'Malley
Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system. In addition, the network is adding frequency capping, which will let brands … Read the whole story
COMMENTARY
by Ruth Arber, Op-Ed Contributor
Facebook recently announced that it is shutting down its desktop ad exchange FBX -- but what does this mean for advertisers? Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A letter! Is that all you get nowadays for misleading millions of people in social media? How about an apology? Read the whole story
COMMENTARY
by Andrea McFarling, Op-Ed Contributor
In an age where almost everything has become tailored to personal preferences -- from Netflix recommendations to one's Pandora playlist -- consumers not only … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Adblock Plus has unveiled a workaround that allows users to resume blocking ads on Facebook. Read the whole story