The Social Graf
by Erik Sass, Staff Writer
The bad news for Twitter keeps on coming. In the latest ding for the network, eMarketer is downgrading its growth forecast for U.S. Twitter users significantly. Read the whole story
by Gavin O'Malley
Twitter is performing particularly poorly. In fact, only 31% of social media users reported following this year's Olympics via Twitter. Not faring much better, … Read the whole story
by Erik Sass
Coca-Cola topped the leaderboard recording over 5 million engagements thanks to a surge in YouTube views. NBA were the only other brand in the … Read the whole story
by Laurie Sullivan
Pinterest has introduced the ability to bid on cost-per-impression through an auction-based platform to set prices similar to the Google Display Network. Read the whole story
by Ben Frederick
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Creating for the Internet of Things at scale can be tougher than it looks. In somewhat of a setback for thousands of consumers awaiting … Read the whole story
COMMENTARY
by Jeff Wellington, Op-Ed Contributor
But for many marketers, regardless of their efforts, someone really important because she holds the purse strings seems to be missing from the back-to-school … Read the whole story