The Social Graf
by Erik Sass, Staff Writer
The Republican National Committee is launching a social media campaign targeting Hispanic voters, intended to build support for Donald Trump's presidential run. Read the whole story
by Erik Sass
Procter & Gamble's 'Thank You, Mom' campaign has generated high levels of engagement over the last week as the brand celebrates the world's athletes … Read the whole story
by Gavin O'Malley
Dubbed Promoted Video, the new product simply invites brands to share their ideas in video form -- then gives their offerings prominent placement. Brand … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A recent report from Trusted Brands says marketers prefer social sites for campaigns over YouTube. Agencies are a little less sure, but it appears, … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising. Read the whole story