The Social Graf
by Erik Sass, Staff Writer
Undaunted by serial failures, Google remains determined to crack the social media market, with a new plan to piggyback social network features on one of its most successful existing platforms, … Read the whole story
by Ben Frederick
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to … Read the whole story
by Laurie Sullivan
Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story
by Wayne Friedman
While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. … Read the whole story
by Joe Mandese
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. … Read the whole story
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by Gavin O'Malley
Up from seventh place on the list of kid's favorite brands last year, the video platform just beat out Oreo, M&M's, Doritos and Hershey's. Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty … Read the whole story
COMMENTARY
by Mary C. Long, Columnist
Who knew collecting Pokemon via a mobile app could transfix people into doing what marketers always want people to do - get up, out, … Read the whole story