The Social Graf
by Erik Sass, Staff Writer
Now people who aren't even people are getting in on the act. That's right: Barbie -- yes, the doll -- is a social media influencer. Read the whole story
by Erik Sass
Dunkin' Donuts captured the No. 2 spot on the leaderboard thanks to the promotion of the new Dunkin' Cold Brew. The 15 second clip … Read the whole story
by Gavin O'Malley
Facebook is encouraging brands and their technology partners to better optimize their mobile sites by minimizing landing page redirects, plug-ins and link shorteners. Read the whole story
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by Ben Frederick
AppsFlyer will be the first global third-party tracking system on Tencent's social ads platform. It will be able to tap into the extensive reach … Read the whole story
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by Tobi Elkin
The GenZ group is one-third more likely to watch video on a phone each day than it is to watch video on TV. Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Pinch away, people! Yes, Instagram is finally inviting users zoom in on photos and video in the feeds with a single pinch. "Zoom is … Read the whole story
COMMENTARY
by Drew Berkowitz, Columnist
When we think about how teens spend their time, a lot of us imagine them face down in their devices, vegging out on the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Clearer than anything Including the drop off in Olympics viewing, the VMAs low Nielsens demonstrated a shift away from long-form live content to short … Read the whole story
COMMENTARY
by Alison Hill, Columnist
I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We … Read the whole story