The Social Graf
by Erik Sass, Staff Writer
Roughly one-fifth of all profiles seemingly representing a big brand across the most used social platforms is not associated with that brand at all, according to a new study by … Read the whole story
by Tanya Gazdik
"We learned about Baby Joey through one of our pet blogger relationships," Pete Brace, VP of communications and pet parent relations for Merrick Pet … Read the whole story
by Karlene Lukovitz
Mars Chocolate North America partnered with fashion designer Camilla Staerk to create haute, animal-print package designs for M&M's' chocolate and peanut varieties. Read the whole story
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by Amy Corr
Crown Media Family Networks named Sharmistha Chatterjee as director, social media. Read the whole story
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by Richard Whitman, Columnist
The agency disseminated a press release last Friday announcing the sale of the office's famous Superdesk, that crazy, wavy 4,400-square-foot desk the agency installed … Read the whole story
COMMENTARY
by Laurie Petersen
True cross-channel engagement and tracking across all channels remains enormously difficult for marketers - a topic we discussed with Tim Kilroy. Read the whole story